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Slazenger Has Been At Wimbledon Since 1902. Sports Direct Bought It When It Failed.
Every Wimbledon final since 1902 has been played with a Slazenger ball. The longest running sponsorship in the history of sport. Sports Direct did not build that history. It bought it. For forty million pounds. After the company that built it ran into financial trouble. Karrimor. Lonsdale. Dunlop. Every name on those shelves was built by ...
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