At the Forbes World’s Most Influential CMO event in Cannes, Jarrod Martin, Global CEO of Acxiom highlighted why data connectivity is foundational to modern marketing: “In order to get personalized experiences, which consumers want and brands need, you need to recognize the consumer across all the touch points that you interact with them.” A connected data strategy is no longer a competitive advantage—it is a requirement. Sponsored by Acxiom | Forbes

At the Forbes World’s Most Influential CMO event in Cannes, Jarrod Martin, Global CEO of Acxiom and Denise Persson, CMO at Snowflake explored how AI is reshaping data collaboration. “Using AI, we can start to get to a place where we can share data more discreetly,” with dynamic, permission-based access replacing traditional all-or-nothing API sharing. This shift allows organizations to meet evolving privacy requirements and deliver on real-time consumer expectations without compromising confiden