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0:44
YouTube
B2Bwhiteboard
Test market - explained
A test market is used to test market reaction to a new product or marketing program before full commercialisation begins. It is important to choose a city or state which is reflective of your target market. Based on a positive reaction to the test marke - created at http://www.b2bwhiteboard.com
5.3K views
Apr 11, 2012
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