‘Education for All’: Revisiting the Iconic What an Idea, Sirji! Campaign 📚
1:36
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‘Education for All’: Revisiting the Iconic What an Idea, Sirji! Campaign 📚
In 2008, Idea Cellular launched its ‘Education for All’ campaign, created by Lowe Lintas under the creative direction of R. Balki. Featuring Abhishek Bachchan as a school principal, the narrative follows a village girl being denied admission due to lack of classroom space. The campaign highlighted how mobile connectivity could help bridge ...
1 month ago
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