Oh, Schlitz: How a Historic Ad Campaign Helped Kill America’s Biggest Beer Brand
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Schlitz Beer Commercial (1977) Dubbed "Drink Schlitz or I'll kill you" by the ad industry, this disastrous campaign was pulled after just 10 weeks. This, along with recipe cost-cutting and product recalls, expedited the fall of what was, just one year prior, America's 2nd most popular brewery.
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