Lays lança campanha 'Oh-Lay's' com Messi em clima de futebol A marca de batatas fritas Lay's lançou a campanha "Oh-Lay's", criada internamente pela D3, house agency da PepsiCo, com Lionel Messi trocando o tradicional "Olé, Olé, Olé" por "Oh-Lay’s, Oh-Lay’s, Oh-Lay’s" O objetivo é capturar a emoção da temporada de futebol, oferecendo aos fãs a chance de ganhar bolsas Lay’s exclusivas e sacos de batatas fritas em forma de bola de futebol. A Lay's também se associa ao torneio da Copa das Ligas como
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