MSNBC, NBCUniversal and Versant
Digest more
Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.
The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.
The 24-hour cable news network announced on Monday that it is taking on a new name in the wake of its spinoff from NBCUniversal.
An email to Versant staff announced that USA Network's sports content will merge with Golf Channel as "USA Sports," among other changes.
The rebranding — which stands for My Source for News, Opinion, and the World — comes as Comcast spins off several of its cable networks into a new company called Versant. The change will drop both the NBC name and the peacock logo from MSNBC 's branding.
In addition to MS Now, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but retain its name
1d
The Streamable on MSNHow will Versant approach sports streaming?
The company will house most cable channels formerly owned by NBCUniversal, and will have more freedom when it comes to streaming live sports. Things could be about to get weird between NBCUniversal and Versant,