How marketers can use answer engine optimization (AEO) to gain visibility in zero-click searches and adapt to evolving SERP behavior.

The main reasons consumers follow brands on social media are to learn about products/services and to be entertained, according to research. Find out more, including why people unfollow brands.

This article shows how B2B marketers can use AI to create consistent, high-quality content at scale without sacrificing strategy or brand voice.

A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.

Marketing Strategy - What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets ...

Learn how to design an A/B-testing process with structured, data-informed experimentation that improves conversion rate ...

Join MarketingProfs on September 12 for our Marketing Planning Friday Forum. Includes three educational sessions, live Q&A, ...

B2B buyers are losing trust in brand messaging. Learn how marketers can regain credibility using customer voices and ...

Social Media Marketing - This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social ...

Marketing Strategy - People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than ...

The sender's name has the biggest impact on whether someone opens an email. So should it be the name of your brand or a specific person? Get arguments for both.

This infographic explores a clarity gap in which effective B2B marketing execution is being hampered by misconceptions in four key areas: intent, activity, lead growth, and campaign volume.