Travel apps were responsible for over $1 trillion in value creation in 2024, with approximately 44 percent of all travel app bookings made via apps. These ...

Yodel Mobile has announced the Cherie Blair Foundation for Women as the latest partner in its pro-bono charity app marketing initiative.

Programmatic is gaining traction as a scalable, transparent, and sustainable solution for brands seeking incremental growth.

TikTok's revenue surged to $23 billion in 2024, according to the TikTok App Report, making it the fourth largest social app ...

Mobile video ad clicks surge to 80% as accidental interactions drive inflated engagement metrics, challenging app marketers.

How Deezer achieved 36% growth by embracing marketing failures and focusing on brand building over aggressive user acquisition.

Navigate mobile app development with our 2025 market map featuring leading tools across 6 essential categories.

The 2025 edition of the Food Delivery App Report is now available, with key insights into the market and new data on how the industry and the many players ...

App Promotion Summit Berlin is calling for speakers to join industry leaders from Babbel, Flink, Bolt, Omio, Freeletics, and Vinted at this year's premier ...

AppTweak's Simon Thillay explains why app marketing teams should prioritize business outcomes over statistical significance.

AI search engines are having a moment — and by moment, we mean they’re everywhere. With ChatGPT leading the way and others catching up, AI tools are taking over everything from answering questions to ...

Video streaming is one of the most popular app categories, with users spending over seven hours a week watching videos. Some of the top apps, such as TikTok, YouTube and Netflix, have the highest ...