Mattel will unveil new animated titles featuring its evergreen brands Barbie, Barney, Thomas & Friends and Polly Pocket.

Fans can experience the definitive Lego Batman story from origin to legend with iconic moments spanning the Dark Knight’s legacy in film, television, comics and games.

15 new Numberblocks episodes will premiere on CBeebies and BBC iPlayer, introducing more advanced mathematical concepts.

Premier League icons attended the launch of what Topps has dubbed the most exciting football card collection in its history.

Hasbro Hub London will feature fan-favourite brands, immersive activations and the largest selection of Hasbro products in one place.

2025 is on track to be the biggest year yet for the cosplaying ducks, and Tubbz's ambition is to become one of the largest collectible brands in the world.

The new, giftable Swizzels Love Hearts plush tap into major life moments and trending themes, promising something for consumers of all ages.

EXG Pro's Toddler Groot Cable Guy is designed to cradle smartphones, gaming controllers, TV remotes and more.

The lineup of new releases from Hasbro brings fans collectibles from franchises such as Star Wars, Marvel Legends and Transformers.

The Legends of the Force set features characters and content from multiple eras in the Star Wars galaxy, with a focus on Force users.

A mashup of style, superpowers and surprises, L.O.L. Surprise! Loves The Powerpuff Girls brings fans brand-new Tots and O.M.G. fashion dolls based on Blossom, Bubbles and Buttercup.

Paramount Consumer Products and Experiences welcomed over 200 partners to recognise outstanding contributions throughout the last year.