Nobody tells you about building a brand: Most companies are just playing dress-up, slapping on logos and catchy taglines while wondering why customers don't care. I've spent the last decade scaling ...

You think you know your competitors. You've done a cursory Google search, glanced at their websites, and bought their product once or twice. But do you know what makes them tick? Understanding your ...

The core difference in print vs digital design lies in their fundamentally distinct technical requirements for colour, resolution, and layout. Print design utilises the subtractive CMYK colour model ...

Discover 30+ stunning colour palettes that top brands use to captivate an audience! Uncover the psychology behind these choices in this guide! Now that we understand why colour matters, let’s explore ...

Your logo is more than just a mark — it's your brand's handshake, your identity at a glance. At Inkbot Design, we craft distinctive, memorable logos that instantly capture your business's essence and ...

Most brand books are 100-page, unusable PDFs. This no-fluff guide shows entrepreneurs how to create a brand book that actually gets used—a simple, practical user manual for your logo, colours, fonts, ...

Ever wondered why some logos cost millions? From Symantec's billion-dollar "deal" to Pepsi's infamous rebrand, we break down the 25 most expensive logos and reveal what the money paid for: global ...

The Coca-Cola logo is likely the most valuable handwriting in history. But its success isn't magic. It’s the product of a few brutally simple principles that most businesses are too impatient to ...

This analyses the top 10 fashion logos that work as business tools. Discover the non-negotiable rules of timeless design that separate icons like Chanel and Nike from the trendy and forgettable. The ...

“Staying updated” is for amateurs. The only reason to care about Artificial Intelligence in design is to find a competitive weapon. This isn't a list of fads; it's a strategic briefing on how AI is ...

This is a curated guide to the 5 Adobe Illustrator plugins that genuinely provide a return on investment for entrepreneurs and designers. Find out which tools actually solve problems and are worth ...

Welcome to the ever-evolving world of app icon design, where the tiniest canvas holds the power to make a monumental impact on users. In today's digitally-driven environment, an app icon is no longer ...