In this week's sports media column, Chad Finn dishes his thoughts on the first week of the NBA's new TV rights deals, ...

Peacock NBA Monday Debuts Oct. 27 with First-Ever “On the Bench” Coverage of Donovan Mitchell and Cavaliers Visiting Cade ...

NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of ...

STAMFORD, Conn. — The NBA’s return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the ...

The last NBA tip-off doubleheader with a larger average audience came in Oct. 2010, helped by the Heat's 88–80 loss to the ...

The NBA’s action-packed opening-night doubleheader across NBC and Peacock drove massive engagement on social media last night ...

The NBA’s return to NBC is part of an 11-year, $76 billion rights package spread across ESPN/ABC, NBC/Peacock and Amazon’s ...

NBC went all-out to make its NBA comeback an event, most notably bringing in Michael Jordan for the "MJ: Insights To ...

From Michael Jordan to Mike Tirico and Roundball Rock, NBC showed the impact it will have on NBA games this season.

Here is everything to know about the NBA's national TV coverage in 2025-26, including complete game schedules for ABC/ESPN, ...

STAMFORD, Conn. — The NBA’s return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the ...

NBC's broadcast of the NBA tip-off was up 87% in viewers compared to last year and marked the season opener's biggest ...