Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

The two toy companies have been named co-master licensees for the franchise, with plans to roll out a slew of products ...

Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

As a result, more shipments will come in at the end of the year, Kreiz said. Mattel maintained its guidance for net sales to ...

KPop Demon Hunters' toys, collectibles, games, dolls and other products based on Netflix’s hit movie are coming next year ...

Mattel missed Wall Street estimates for third-quarter revenue and profit on Tuesday, as retailers worried about an uncertain ...

Netflix is teaming up with Mattel and Hasbro to turn its blockbuster animated film  "KPop Demon Hunters" into toys, deepening ...

"KPop Demon Hunters" dolls and action figures based on the animated hit movie on Netflix will be shipped to customers next ...

Mattel Inc. and Hasbro Inc. will produce toys, collectibles, games and role-play products based on Netflix Inc.’s popular ...

Netflix has sealed a deal with Mattel and Hasbro to be global co-master toy licensees for 'Kpop Demon Hunters' as the film ...

Mattel said U.S. retailers significantly ramped up orders in recent weeks, giving the toy company enough confidence ahead of ...