U.S. President Donald Trump will appoint Airbnb co-founder Joe Gebbia to spearhead the new National Design Studio that will seek to make digital services at federal agencies more efficient, two officials familiar with the plan said.

The new “America by Design” effort includes a recruiting push for relevant talent — though the administration has shed many government designers since Trump took office.

U.S. President Donald Trump's new design chief said on Saturday he aims to improve government services to be as satisfying to use as the Apple App Store. Trump has named Airbnb co-founder Joe Gebbia to spearhead the new National Design Studio that will seek to make digital services at federal agencies more efficient.