GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account ...

MSNBC hosts Jonathan Capehart and Eugene Daniels had a field day roasting MAGA “snowflakes” for their outrage over Cracker ...

MSNBC host Jonathan Capehart slammed critics of Cracker Barrel's redesigned logo as snowflakes getting bent out of shape over ...

Conservative activist Robby Starbuck released a scathing critique of Cracker Barrel as the company faces backlash after ...

Cracker Barrel's rebranding and restaurant makeover spark social media criticism as loyal customers reject the chain's move ...

The Southern-themed restaurant chain has become the latest battleground in an increasingly unpredictable culture war over ...

Fans have speculated that Uncle Herschel is Herschel McCartney, the uncle of Cracker Barrel founder Dan Evins. McCartney was ...

Targets of this ire have included museums and colleges that are seen as supposed bastions of “woke” culture, but also brands.

Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million ...

The rebrand across the chain, which has around 660 branches, removed the likeness of Uncle Herschel, the uncle of brand ...