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Cracker Barrel's logo change sparks fury

Fox Business · 9m

New Cracker Barrel logo sparks backlash as ex-longtime worker says it erodes nostalgia

Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the cardinal branding sins" when changing its logo.

USA TODAY · 19h

Cracker Barrel presents its new logo, but not all customers are happy. Here's the reveal

The restaurant chain wants to revive sales with a new look and food offerings, but many are unhappy that nostalgia isn't on the menu

Insider on MSN · 15h

From gas stations to a controversial logo change: The history of Cracker Barrel in photos

The restaurant chain got its start in 1969 as a roadside stop for sit-down meals. It's since expanded to over 400 locations.

1don MSN

Cracker Barrel exec went on to sit on HRC Business Advisory Council

Former Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to ...

1hon MSN

Finding God in a Cracker Barrel

Targets of this ire have included museums and colleges that are seen as supposed bastions of “woke” culture, but also brands.

2h

The week in business: Airlines get sued, Cracker Barrel gets a glow-up, and grocery store shrimp goes radioactive

Tipping hit a seven-year low, Cracker Barrel changed its look, and LinkedIn crowned the top AI-focused colleges.

19hon MSN

Cracker Barrel joins Bud Light, Target in branding backfires

Cracker Barrel joins Target, Bud Light and other companies facing public outcry over corporate decisions as its new logo ...

13h

Jordan Davis Is Teaming Up With Cracker Barrel: New Menu Items, Free Sides & More!

Cracker Barrel has been the talk of the town over the last few days, and if their new rebrand has proven anything, it’s that ...

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