Friday's Game 3 of the Women's College World Series on ESPN drew the highest rating ever for a women's college softball game. Texas' 10-4 win over Texas Tech in a winner-take-all final drew an average ...

The continued increased engagement of women’s sports cannot be ignored, and the Longhorns play a vital role. Texas women’s ...

Major League Baseball will make a strategic investment in the newly launched Athletes Unlimited Softball League, the league announced Thursday. The deal marks MLB's first comprehensive partnership ...

The explosion of popularity in U.S. women’s sports has led Major League Baseball to an obvious conclusion: It’s time to invest in softball so that it can eventually reap the financial rewards. Unlike ...

The track record may be “spotty.” But after a summer of sold out games in Rosemont, league reps think women’s pro softball has staying power. “What is it not about softball?” replies Megan Faramio, a ...