Have you ever scuba-dived with sharks? Or reached the peak of the Himalayan mountains? These once-impossible experiences aren’t impossible anymore, well.. kind of. With the rise of the metaverse and ...

How will customer experience be enhanced as more people explore the brave new world of the metaverse with VR devices? Without virtual reality (VR), the metaverse is simply another website, however, ...

Does the average person want to shop for apparel in virtual reality (VR)? Speaking for myself, it sounds rather cumbersome -- having to plop on a headset to browse for, say, trousers as opposed to ...

This year has introduced retailers to a variety of unique, technology-driven opportunities to engage with consumers. Ever since the Pokémon Go craze, augmented reality (AR) and virtual reality (VR) ...

Are you a print subscriber? Activate your account. By Jon Springer - 2 hours 20 min ago By Erika Wheless - 2 hours 20 min ago By Lindsay Rittenhouse - 4 hours 13 min ago By Gillian Follett - 4 hours ...

When Chiwei Lee joined Meta—then called Facebook—11 years ago, he had a front-row seat to the emerging power of social media. Lee saw the rush of people connecting with old friends and family members ...

Forbes contributors publish independent expert analyses and insights. I am a veteran ad industry journalist with a fondness for tech. Way back in 2015, Austin Mace and Ryan Thomas co-founded Subvrsive ...

Vertebrae, the native advertising platform for VR and mobile AR, today released from private beta version 1.0 of its software development kit (SDK). The drag-and-drop SDK allows VR developers to ...

The cat is finally out of the bag, folks. The company formerly known as Facebook shall henceforth be known as “Meta”. But the company’s name change-ups don’t stop there as it appears that the social ...

Saber Interactive has released one more trailer for World War Z VR, as the game has been released on SteamVR and Meta Quest this week. This is basically one last sizzle reel to get you into wanting a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There's nothing quite like a global pandemic to change everything you know about reality.