Where the sports marketing jobs are in 2025

Sports marketing is one of the hottest fields in business right now. Here's who's hiring, where, and what they're paying.
adexchanger

From Upfronts To Endgame: Navigating 2026’s Sports Advertising Market

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events like the 2026 FIFA World Cup and the 2026 Winter ...
Sports Business Journal

SBJ Marketing: Initial impact of pending IPG/Omnicom merger: ‘Resumes are everywhere’

The October 15 edition of SBJ Marketing features a look at the Interpublic Group-Omnicom merger, Panthers' Matthew Tkachuk's endorsement deal and looking at the most-recognized sponsors in the NBA.

The higher advertising rate is helped by broadcast

The higher advertising rate is helped by broadcast TV’s bigger reach than cable TV. NBC isn’t just in every traditional and digital cable bundle, which still reaches about 65 million U.S. households.
Reuters

OOH Powers Sports Marketing Playbook: Majority of Sports Fans Recall Seeing Out of Home Ads, Most Take Action

WASHINGTON, DC, September 16, 2025 (EZ Newswire) -- Out of home (OOH) advertising is proving to be one of the most powerful tools in sports marketing, according to a new national study released today by the Out of Home Advertising Association of America ...
Radio Ink

Audacy Partners with MOGL on NIL Sports Marketing

Audacy and MOGL announced a strategic partnership to expand sports marketing opportunities through Name, Image and Likeness (NIL) sponsorships. The collaboration enables brands to integrate athlete talent into Audacy’s sports audio platforms. The ...
Seeking Alpha

PMG Partners with Genius Sports to Pioneer Sports Advertising Innovation

Strategic partnership provides PMG clients access to FANHub platform and next-generation sports advertising technologies NEW YORK--(BUSINESS WIRE)-- Genius Sports Limited (NYSE:GENI) today announced a strategic partnership with PMG, the leading independent ...
Benzinga.com

DraftKings Stock Sinks Despite Major NBCUniversal Sports Advertising Partnership

DraftKings Inc. (NASDAQ:DKNG) announced Monday a multi-year advertising agreement with NBCUniversal, giving the sports betting company exclusive sponsorships and integrations across the network's sports coverage. Despite the announcement, DraftKings' stock ...
KTLA

MAIN STREET SPORTS GROUP NAMES JIM KELLER AS EVP, HEAD OF ADVERTISING AND SPONSORSHIP SALES

SOUTHPORT, Conn., July 28, 2025 /PRNewswire/ -- Main Street Sports Group, owner of FanDuel Sports Network, today announced the appointment of Jim Keller as Executive Vice President of Advertising and Sponsorship Sales. In this new role, Keller will lead ...
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