The Sidemen take on a hilarious challenge to match strangers to their real jobs, leading to unexpected guesses, funny moments, and chaotic reactions throughout the game.

A compilation of the funniest, most creative, and unforgettable moments from the Sidemen’s hide and seek games, showcasing their best reactions and chaotic fun.

A funder of YouTube content creators including the Sidemen has landed £80m in new backing from investors including a firm chaired by George Osborne, the former chancellor. Sky News has learnt that ...

The familiar golden arches beckon with promises of quick satisfaction and nostalgic comfort foods that trigger powerful cravings for many people navigating busy schedules or seeking affordable meal ...

Most of us know the feeling of lacing up our running shoes, dragging ourselves to the gym or diving into a pool of water and wondering how much bang we're really getting for our buck. Whether aiming ...

Thomas Benski’s new outfit Lumina Media has made a seven-figure investment and taken a minority stake in Arcade, the management company behind The Sidemen. Arcade said Lumina’s investment, which ...

When Crumbl isn’t making giant cookies loaded with frosting, it’s apparently now mixing up sodas. The cookie chain is testing “dirty sodas” in Canada, with plans to expand to the U.S. soon. Customers ...