Discover key differences between trade names and trademarks, their legal roles, and why registration matters for business ...

As LinkedIn shifts from online CV to personal branding stage, Jasmine Mohsen explores how scholars can reclaim agency, set ...

Marketing is expensive; partnerships are efficient. We break down 10 real-world examples of strategic brand alliances to show how collaboration drives revenue, cuts costs, and builds equity. Trying to ...

Most leaders confuse personal brand with reputation. Learn the 3 pillars to build an authentic brand grounded in substance, not spin, and advance your career.

Premium tequila brand Patrón unveiled a new, slimmer bottle that's easier to hold and better for the environment. The new glass bottles weigh 8% less than the old design, allowing transporters to use ...

You need more than a good reputation and proficient performance to differentiate yourself and your brand in accounting organizations where many team members demonstrate exceptional abilities.

Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the other hand, business branding focuses on what a company offers and how it ...

When most people think about building a personal brand, they imagine something exhausting: constant networking, endless self-promotion, and a personality that fills every room. For even the most ...

On Thursday, Mikaela Shiffrin launched her own personal brand and logo and announced a new podcast series which will debut later this month. The brand “unifies her athletic achievements, partnerships ...

1 School of Economics and Management, Fujian Agriculture and Forestry University, Fuzhou, China 2 School of Management, Shanghai University, Shanghai, China Daily activities, as ubiquitous and ...

Brands are booking fewer campaigns with AI influencers this year, according to marketing firm Collabstr. While some marketers skip AI creators to avoid backlash, others said they simply don't perform.