He's fuzzy, he's goofy, and now he's a cover model. The Oregon Duck mascot is back at his usual silly antics with a new ...

Nike says its new performance apparel is more effective at wicking away sweat and heat as rising temperatures pose growing ...

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The still-in-development Project Amplify—roughly akin to an e-bike for your feet—helps make a full-out sprint feel like a ...

Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the ...

The company unveiled a thermal regulation jacket, a soccer jersey with more airflow, neuroscience-based shoes and sneakers ...

Nike on Thursday said it is working on a motorized footwear system to help casual athletes and mobility-impaired people move ...

Cooper Flagg will make his regular-season debut on Wednesday and a new Gatorade ad voiced by Dirk Nowitzki sets the tone.

From billion-dollar team owners to top investors and media power players, these 25 women are reshaping the global sports economy and changing who controls the game.

‘Originality’ ranks as a critical driver of positive fan sentiment in sports. When a sports brand shows creativity, flair and ...

WeSports Group secured an exclusive partnership to distribute Nike Strength, the brand’s fitness equipment and apparel range, ...

Nike's Sport Offense realignment, wholesale channel recovery, and strong brand equity are driving early signs of top line ...