Kentavious Caldwell-Pope took an interest in Ja Morant's sneakers long before the two became Memphis Grizzlies teammates.

From billion-dollar team owners to top investors and media power players, these 25 women are reshaping the global sports economy and changing who controls the game.

NBC is returning to the sport after decades on the sideline, and streaming power player Amazon is joining the fray as key ...

‘Originality’ ranks as a critical driver of positive fan sentiment in sports. When a sports brand shows creativity, flair and ...

WeSports Group secured an exclusive partnership to distribute Nike Strength, the brand’s fitness equipment and apparel range, ...

The new commercial features De'Aaron Fox, Victor Wembanyama and a spotlight-stealing grocery list that sends the Spurs Coyote ...

Athletic footwear and apparel company Nike filmed commercials for basketball products in the South Gym from 7 a.m. to 7:30 ...

The new commercial premiered on Saturday, October 18, featuring De'Aaron Fox for the first time alongside Victor Wembanyama.

Laura Youngson didn’t expect to focus so much on soccer cleats when she organized a group of women to climb Mount Kilimanjaro and play a high-altitude match.

Beauty brands are cashing in on the beautiful game – and are showing women’s football is big business - IN FOCUS: The summer ...

Nike's Sport Offense realignment, wholesale channel recovery, and strong brand equity are driving early signs of top line ...

Penn State’s denial comes in response to a report from WV Sports Now managing editor Mike Asti, who claims that Adidas “drove ...