Five months after unveiling a new pair of signature Saquon Barkley cleats, Nike leaned on the reigning and defending NFL ...

In the mid- to late-1990s, Hardaway starred in the Nike advertising campaign "Lil Penny," featuring the alter ego puppet and voiced by comedian Chris Rock. Stacy Wall, former creative director of ...

The still-in-development Project Amplify—roughly akin to an e-bike for your feet—helps make a full-out sprint feel like a ...

The company unveiled a thermal regulation jacket, a soccer jersey with more airflow, neuroscience-based shoes and sneakers ...

Nike's Sport Offense realignment, wholesale channel recovery, and strong brand equity are driving early signs of top line ...

The $4.69 billion investment in marketing by 2025 is a strategy that has kept Nike as the most powerful brand in global sports ...

Nike on Thursday unveiled several daring new products, a showcase aimed at underscoring the company’s innovation reboot under ...

WeSports Group secured an exclusive partnership to distribute Nike Strength, the brand’s fitness equipment and apparel range, ...

From billion-dollar team owners to top investors and media power players, these 25 women are reshaping the global sports economy and changing who controls the game.

Nike CEO Elliott Hill is a year into his comeback plan. Here's how he's doing.

ESPN mistakenly aired Nike's commercial congratulating the Las Vegas Aces on winning the WNBA Finals before the end of Game 4.

Police said that the 34-year-old man had more than 2,000 pairs of stolen Nike shoes when his business was raided.