As college football hopes to come up with a way to capture some of the money that is currently going to players and not to ...

The NBA on NBC returns: Here's what those behind-the-scenes say fans can expect originally appeared on NBC Sports Bay Area ...

NBC revives John Tesh’s Roundball Rock and introduces an AI-generated Jim Fagan voice as the NBA returns to NBC and Peacock.

The NFL continues to be the biggest thing on television and, as a result, there's often a bidding war for commercial rights ...

The new NBA season is here and with it comes a new-look broadcast schedule. The 2025-26 season is the first under the NBA's new media-rights deal that marks an end of the NBA on TNT and the return of ...

The company’s next upfront will kick off the process for sales tied to Super Bowl LXI, scheduled to be played February 14, ...

Michael Jordan, the man who redefined modern basketball, is once again taking center stage in the NBA’s public sphere—but not as a player.  His comeback will be ...

NBCUniversal has set the date for its upfront presentation to advertisers for the 2026-27 season, which will include networks ...

Prior to tipoff between the Houston Rockets and Oklahoma City Thunder on Tuesday night, NBA fans were treated to a beautiful ...

USC and Michigan, an unlikely pairing in every regard but their sanity, joined forces last week to save the Big Ten from ...

As the NBA gets set to tip off its new 11-year, $76 billion media-rights juggernaut on Tuesday night, advertisers have ...