KPop Demon Hunters' toys, collectibles, games, dolls and other products based on Netflix’s hit movie are coming next year ...

Netflix engaged with toymakers 12-18 months ahead of the movie’s release, The Hollywood Reporter is told. None seemed all ...

The two toy companies have been named co-master licensees for the franchise, with plans to roll out a slew of products ...

Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

Mattel has been an industry leader in dolls and other toys (and not just ones for kids) for years, and a recent development promises to bring even more future favorite playthings into the world. The ...

KPop Demon Hunters is getting toys, dolls, games, and more through a first-of-its-kind co-master licensing deal with Mattel ...

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

It is the first time that Mattel has missed on both earnings and revenue expectations in three financial quarters ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.