To find marketing success in 2026, work through the three fundamentals of a successful marketing plan: audience, message and ...

By Bernard Kelvin CLIVEDuring one of my trips, I walked into a mall and noticed a beautifully arranged automobile showroom.

WEST CHESTER, PA — Trellist Marketing and Technology has launched its new Annual Marketing Planning Tool, a data-driven diagnostic designed to help organizations evaluate the effectiveness of their ...

Discover how brand management strategies enhance perceived product value, foster customer loyalty, and ensure market ...

KFC U.S. has named Melissa Cash as chief marketing officer for the Yum Brands chain effective Sept. 16, per a press release. She will report to Catherine Tan-Gillespie, who held the position before ...

WASHINGTON, DC - AUGUST 28: White House Press Secretary Karoline Leavitt speaks during a press briefing in the Brady Press Briefing Room at the White House on August 28, 2025 in Washington, DC.

Two months after President Donald Trump called it “the most popular bill ever signed,” congressional Republicans are facing a sputtering effort to sell their sprawling domestic policy law — and ...

Markets regulator Sebi has given its approval to the initial public offering (IPO) of Imagine Marketing Ltd, the parent company of consumer electronics brand boAt, according to a regulatory document ...

Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...

BARRE — When it comes to plans to ask voters in 18 area towns to approve a $149 million bond that would finance construction of a modern new home for the Central Vermont Career Center, what has been a ...

California Attorney General Rob Bonta — along with a coalition of 20 other attorneys general — is urging the U.S. Department of Housing and Urban Development (HUD) to abandon a proposed rule that ...