This post was cowritten with Ellen Regan, a first year MBA student at the Darden School of Business. You work for years to get into a top-tier MBA program. You arrive on campus, only to be surrounded ...

MBA students agonize over the “right” school to attend. How will the choice of an MBA program impact their first job? Or their career? Or their happiness? While the choice of which MBA program to ...

That is what marketing professionals do every day. Their goal is to maximize demand for a product or service and figure out how to attract and retain business. Part of their mission is to understand ...

It has become a ritual every morning when Raman comes to my office to discuss his personal issues. This morning, the topic for his discussion was his son “Rohan”. He and Rohan, both were in a quandary ...

At some point in their careers, nearly all marketers find themselves facing the inevitable, age-old question: Should I pursue an MBA? On the one hand, there's the difficulty factor to consider.

Did you ever wonder that as an MBA aspirant why do you wish to compare two fields which are entirely distinct from each other? It is because; finding a right career which is apt for your personality ...

Part-time MBA student Allegra Kipnis made it her job to be a skills collector. After finishing her undergraduate education with a degree in history in 2009, she went to work in retail sales for ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

The marketing major provides you with the customer behavior and marketing analytics tools needed to create lasting customer advantage. It also provides marketing strategy frameworks that enable firms ...

Bhaswati Bhattacharyya, a Senior Account Executive, speaks about her MBA in Marketing and why it is important to have clear goals and expectations about the career before pursuing the course. Tell us ...

KALAMAZOO, Mich.—Western Michigan University’s food and consumer package goods marketing program is planning to offer new coursework as part of the WMU MBA, aimed at helping industry professionals ...