On Oct. 14, an unvaccinated Standardbred gelding in Grey County, Ontario, tested positive for West Nile virus (WNV). The ...

Marketing leaders should have a holistic understanding of all types of marketing, including navigating trends, AI tools and a ...

The FDA declined to approve SYD-101, a low-dose atropine formulation that would have been the first pharmaceutical treatment ...

Marketing leader Joe Bresler shares how data fluency, adaptability, and human connection define successful marketing careers ...

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...

Where’s that golden middle between quality versus quantity in any digital territory: search engine optimization (SEO), email, social media marketing, and others? Should you spray gallons of content ...

A slide from Society and the Individual: The Taylor Swift Phenomenon. More than 200 MSU students are studying the impact of Taylor Swift in a new social science course that explores copyright, fandom, ...

Today’s marketing landscape continues to evolve at a rapid pace, requiring industry executives to stay attuned to the latest innovations if they hope to successfully build their brands and grow ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

DATA DRIVEN: This screenshot from Pink shows homes in Michigan that could be a good fit for heat pumps. Zooming in further shows a street-by-street view. October 1, 2025 Think about “big data” in HVAC ...