L'Oreal SA, founded more than a century ago by a French chemist who formulated safer, more natural-looking hair dyes, is releasing its first fully plant-based coloring as consumers' definition of ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. A hair salon appointment is a commitment: You lose money, time — and ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

Growing old is a costly business — at least when it comes to covering gray hair. Considering the fact I get a root touch-up at the salon every month for around $200 a pop (instead of every two months ...

PARIS (Reuters) - L'Oreal is launching its first wholly plant-based hair dye as cosmetics companies look to win over customers who are becoming increasingly wary of chemical ingredients. The French ...

French cosmetics company L’Oreal SA announced today they are responding to the rapidly growing natural beauty trend by releasing its first vegan, 100 percent plant-based hair dye collection today ...

L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s Féria line to life in stores. At Walmart stores nationwide, ...

The addition of an AR try-on feature for Color&Co indicates that L'Oréal's acquisition of Modiface continues to reap benefits for the beauty giant. The Modiface purchase in 2018 was the first time ...

Coloring your hair is a fun way to change your look -- but you never quite know how the end result will turn out before you pull the trigger. Until now, that is, as L'Oréal has partnered with Google ...

A GRANDMA has claimed that she was left blind for days after a horror hair dye reaction made her face swell up like a “bowling ball.” Saffron Veal, from Southampton, was left hospitalised after ...

A British woman is in a coma after collapsing while dying her hair with L’Oreal Preference hair dye. Doctors think she’s experiencing a severe allergic reaction to a chemical in the dye. The BBC ...