A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

Responsible investing will only have meaning if investors and managers stop treating marketing as a substitute for measurable ...

CodeAce’s journey from a late-night Google search in Kozhikode to a global digital marketing leader showcases Kerala’s ...

The NFL legend teased another "roast" last week, leading to speculation that he would do a sequel to the infamous Netflix ...

How four PSPs found growth, stickier client relationships, and opportunity in diversifying beyond their core businesses.

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, ...

What’s the exact recipe of business success? Even if you had one, how would you measure the many variables that move a ...

While having such a diverse portfolio of over 200 brands allows the French wine and spirits company to serve numerous global ...

In an SEO world crowded with empty promises and automated spam, Marketing 1on1 is a refreshing exception. This SEO marketing ...

AI helps marketers work efficiently, but human creativity & empathy make them essential. Here are marketing principles for AI ...

The most effective way to measure the health of one’s brand is by looking at returning customers. If you have built enough strength in your brand’s trust and consistency, you naturally build brand ...

October marks National Women’s Small Business Month, a time to celebrate the grit, creativity, and leadership of women who are not only breaking glass ceilings, but rewriting the rules of how business ...