McCormack won on details. In Positionless Marketing, one owner controls the full chain: insight to creative to launch to ...

Discover 2026 predictions for marketing agencies: how they’re changing strategies, adapting to trends, and evolving to meet ...

Snack maker Mondelez is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a ...

For decades, advertising specialties such as low-cost branded pens, stress balls, caps and tote bags were the workhorses of ...

Black Friday is on the way, and BusinessTech is ready to help you crush your marketing goals during this important time.

Advertising firm Omnicom on Tuesday posted a 4% rise in third-quarter revenue, helped by continued growth in its media and ...

The Kansas City marketing and advertising agency acquired a 28-year-old public relations firm in Overland Park. The deal will ...

These platforms always have the technology and are sometimes best equipped to tackle this issue. Therefore, the second thing ...

Alex Schultz, CMO and VP of analytics at Meta, has written what may become a defining handbook of digital marketing. In Click Here, he distils two decades of experience at eBay and Facebook into a ...

Selin Song, Google's president of customer solutions, shares how SMBs are using Ai for advertising to compete and unlock new ...

CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and ...