Adlispy has released a browser-based Chrome extension designed to support structured advertising research for SaaS, marketing ...

Customer data must remain with the merchant, so media buyers can understand what is being sold through agentic channels. "Merchants need to remain the merchant of record," says Scott Hendrickson, CRO ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Learn the multi-speed approach that strengthens entity identity, builds algorithmic confidence, and boosts visibility in ...

Let us look at some heavy hitters in the umbrella branding game. These top examples will show you how it's done – and sometimes, how it's not. It's as if they have mastered some form of corporate ...

Tired of a brand voice that sounds like a corporate robot? We're breaking down 15 of the best brand voice examples from disruptive startups to global icons. Steal these lessons for your own small ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

With its biggest ever European audience to date, this year’s BLE has been deemed a major success, seeing an 8% growth in French, Italian, German and Spanish visitors. Brand Licensing Europe has ...

Wyndham is wooing indie hotel owners who take extra pride in creating memorable stays within budget constraints. The franchisor will let them join its system by paying only a flat fee instead of the ...

What’s the first thing you do when you start a fresh Windows install? For myself and many others, it’s installing Chrome (usually using Ninite). I throw Brave and Firefox on there after, but Chrome ...

To get you up to speed, Rowling wrote the Harry Potter book series that catapulted Emma to global fame when she was cast as one of the leading roles in the movie adaptations at age 10. Since 2020, ...