As the Q4 earnings season comes to a close, it’s time to take stock of this quarter’s best and worst performers in the consumer discretionary - toys and electronics industry, including Mattel ...

Barbie Ferreira is the definition of cover girl. Indeed, the Euphoria alum almost bared it all as she sat front row during the Jean-Paul Gaultier presentation at Paris Fashion Week on March 8. The ...

March 9th celebrates Barbie’s debut at the International Toy Fair in New York in 1959. If you’ve been looking for the perfect item to celebrate Barbie’s birthday, look no further than Crocs. The Crocs ...

Mattel (MAT) is in the spotlight on National Barbie Day, which is observed every year on March 9, marking the date in 1959 when Barbie debuted at the American International Toy Fair in New York and is ...

There’s a new it girl on Erewhon’s smoothie roster: Barbie. As the OG California girl from Malibu, it just makes sense for Barbie to partner with the viral grocery store on the brand’s first-ever ...

Earlier this week, Mattel launched the first ever autistic Barbie—or at least the first Barbie to be explicitly identified as such. The newest addition to the Fashionistas collection, a line of ...

Mattel adds the neurodivergent woman to their collection of diversity dollies to overhyped fanfare it doesn’t deserve. mattel.com Darn it, autistic Barbie shouldn’t be an girl — she should be a boy.

Barbie is launching its first autistic doll in an effort to represent how individuals with autism spectrum disorder experience the world around them, USA TODAY can exclusively reveal. The doll, which ...

Barbie is out with its latest addition to its Barbie Fashionistas collection, its first-ever doll with autism. The new doll includes traits, clothing and accessories relevant to individuals with ...

On January 11, 2026, Mattel announced the release of Autistic Barbie, a doll with an official autism diagnosis who uses augmentative and alternative communication (AAC) to communicate, carries a ...

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Mattel partnered with Autistic Self Advocacy Network (ASAN) "to allow more children to see themselves in Barbie" Catherine Santino is a Style Writer-Reporter at PEOPLE. She began contributing to ...