Apple's TV streaming service has a new name, but unless you've been combing through press pages, you probably haven't noticed ...

First there was iTunes video, then Apple TV+, and now just Apple TV. Apple's rebranding of Apple TV+ means that it now has ...

Sometimes, simplicity and familiarity are best. Take HBO Max, which went through a three-year-old rebranding drama that saw ...

Apple has lightly rebranded its video-on-demand streaming service. The Netflix rival that has brought us critically acclaimed ...

The name change does cause a problem for the Apple TV streaming box - so what will a next-gen version be called?

On the latest episode of The Town podcast, Apple's services chief Eddy Cue explained why the company decided to rename Apple ...

The "vibrant new identity" was announced in a press release for the 'F1' movie. Apple is rebranding its Apple TV + streaming ...

Compounding potential consumer confusion, Apple now applies the "Apple TV" name to three separate products: the streaming ...

The service unveiled the change in the ninth paragraph of a news release announcing a streaming date for “F1: The Movie.” ...

Apple’s low-key Apple TV rebranding hints at a deeper strategy to unify Apple’s streaming, device, and content ecosystem.

"Apple TV+ is now simply Apple TV, with a vibrant new identity," said Apple.

As if teaching your dad the difference between Apple TV and Apple TV+ hadn't been hard enough, Apple’s just gone and made ...