Columbia Sportswear has unveiled a Halloween campaign featuring the Grim Reaper, which promotes a jacket that "outlives you".
Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...
The retailer is calling on the Ivy League institution to stop selling merchandise that too closely resembles its branded products. Columbia Sportswear is taking issue with clothing sold by Columbia ...
As the Q2 earnings season wraps, let’s dig into this quarter’s best and worst performers in the apparel and accessories ...