NBC's return to broadcasting the NBA for the first time since 2002 received wide praise, with reviews applauding the ...

EA Sports and the NFL are extending their exclusive licensing deal for console and PC video games, along with expanding their ...

NFL owners voted to approve to the league’s blockbuster deal to sell NFL Networks and other NFL Media assets to Disney for 10 ...

NBC's first NBA broadcast in 23 years was a memorable double overtime thriller, but the night’s MVPs (outside of Shai ...

DraftKings made its path into the burgeoning prediction contract space clear Tuesday when it announced the acquisition of Railbird.

Since then, Mastercard has made MLB a cornerstone of its sponsorship marketing, adding notable elements like it’s “All ...

Hudl will incorporate Athletic Data Innovations' advanced movement analysis into its own athlete management system, Hudl ...

Susanna Swartley has been hired by Excel Sports Management as the first global head of accounts in its brand marketing ...

Startup defense and space industries contractor Anduril Industries is adding to its presence in NASCAR by sponsoring Hendrick ...

NASCAR and the two teams suing it for alleged antitrust violations agreed on Tuesday to continue their settlement conference ...

Thunder coach Mark Daigneault and each player who was part of last year’s championship roster was presented a championship ring during a pregame ceremony on Tuesday.

The Islanders will now host All-Star Weekend festivities in 2027 after a planned Olympic sendoff event at UBS Arena in 2026 ...