JanSport Backpack brand JanSport took a humorous approach to its back-to-school campaign, Always With You. The brand’s campaign spots turn JanSport backpacks into “a singing, deadpan antihero belting ...

A Texas district affected by rising floodwaters this month is soliciting a PR firm to develop general communications strategy and provide on-call PR services for exigent and crisis situations ...

OpenAI’s Hannah Wong offers clarity from AI cacophony The CCO of the AI giant focuses on product education over brand buzz.

FGS Global names new partner from Global Counsel Added 37 hours ago FGS Global has appointed Conan D’Arcy as a partner in its London office. MSQ ‘surprised’ by S4 merger reports, rules out deal 14 ...

Accenture Song acquires influencer agency Superdigital The deal marks Accenture Song's 10th acquisition since 2024.

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning Power List: Shankar Narayanan; Are brands prioritizing reach over reputation?; Target names next CEO.

Medical marketers can import Swoop’s audience segments into the iSpot dashboard in order to access deeper insights and channel optimization.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning OpenAI’s CCO opens up; DGA Group hires Edelman alum; Weber Advisory expands global senior advisors council.

Whisker celebrates 25 years with a 25-year-old cat The litter robot company talks about its evolution and latest campaigns.

TelevisaUnivision names Oscar Suris chief communications officer Suris held the same role at Duke Energy before leaving the company in March.

The Social Skinny: ESPN launches mobile streaming; Hertz sells cars on Amazon; ‘Hot Ones’ goes live A weekly roundup of app and tech news.

DGA Group hires Edelman alum Kevin Cook as senior adviser Cook worked at Edelman for 28 years.