The marketing playbook used to feel fairly straightforward: optimize your content, scale it to the nth degree, repeat. Performance-first was the mantra with every test built to deliver immediate ROI.

The usefulness of personas in defining and designing interactive products has become more widely accepted in the last few years, but lack of published information has, unfortunately, left room for a ...

We know that people don't always do what they had intended to do. Yet, self-reported intentions continue to be used widely in academic and commercial research because they represent easy-to-collect ...

Most CEOs, CFOs, and financial analysts will tell you that revenue is a KPI (it's really not), second only to profit (which is also not a KPI). They're wrong, and here's why. When revenue is rising, ...