Clinch, the Agentic AI platform for omnichannel advertising, today (21st August, 2022) announced a new first-to-market DCO strategy available within its Flight Control platform, the ability to ...

As Britain prepares to head back to school this September, a new survey from GumGum, the contextual-first technology leader, reveals that advertising continues to play a decisive role in shaping how ...

Google will ease restrictions on app developers in Europe after pressure from regulators enforcing the Digital Markets Act. The company said it will allow developers more freedom to steer customers ...

Smarter audiences don’t abandon traditional targeting models; they enhance them. They layer in behavioural signals that reflect how people are actually moving through media: what they’re watching, ...

Palantir’s trial, fingerprinting’s return, and AI-driven cohorts aren’t separate trends. They’re symptoms of the same disease: the relentless pursuit of unique, high-value data and the growing opacity ...