Glanbia’s sports nutrition brand Optimum Nutrition is at the centre of a new deal with the Irish Rugby Football Union (IRFU) which allows it become the official performance nutrition sponsor for an ...

Brand USA has officially launched ‘America the Beautiful’, a global tourism marketing campaign aimed at encouraging international travellers to explore the United States. The campaign comes as the US ...

Aoife Hudson is managing partner at Talon out of home (OOH) specialist She is responsible for the agency’s strategic direction and ensuring Talon’s service evolves in response to changing market ...

ADVERTORIAL Connect with a captive audience over five days at Bord Bia Bloom Bord Bia Bloom will celebrate its landmark 20th year in 2026, a momentous milestone for one of Ireland’s most popular ...

The Effie Awards Ireland 2025 hosted by the Institute of Advertising Practitioners in Ireland (IAPI) at an industry lunch in the Dublin Royal Convention Centre, brought together marketers and agencies ...

Following a competitive pitch, Bonfire and Media 365 have been awarded the advertising account for the Irish Pharmacy Union (IPU). The IPU is the professional representative organisation for about ...

Bus Éireann Expressway and Connelly Partners Dublin have been busy filming in Dublin and beyond, capturing everything from awkward moments to spontaneous escapes. It’s part of a new campaign entitled ...

Smyth, an award-winning PR agency based in Sligo and Dublin, is now a certified B Corporation. The agency has joined a global community of organisations that use business as a force for good while ...