The Brazilian-born creative aims to boost creative strategy, unify talent and drive innovation across the Americas at the ...

Procter & Gamble Chief Brand Officer Marc Pritchard is stepping down as chair of the Assocation of National Advertiser after ...

FDA crackdown on pharma ads threatens $24 billion in media spending, including a quarter of TV news budgets, but health care agencies might benefit.

Cranston plays “Cranpus” in Piggyback’s “Just Add Cran, Beware of Cranpus” campaign, reimagining cranberries as irresistible ...

All the Best People Are Dogs” keeps the brand’s irreverent humor alive, now with more fur—and a new GPS tracking device.

AI isn’t replacing marketers, but creating roles that require strategic oversight, creative judgment and data fluency.

In Innocean’s first campaign for the brand, every NEFT post will shout in celebration of International Caps Lock Day.

AI helps Gen Zers work faster, think more creatively and focus on meaningful tasks—without replacing the need to learn from ...

FDA creackdown on pharma ads threatens $24 billion in media spending, including a quarter of TV news budgets, but healthcare agencies might benefit.

Brand and agency leaders share ways they are using AI for everything from researching market demands to creating toddler ...

Early Warning Services CMO Andrea Gilman joins the Marketer's Brief podcast to talk about how she's altered Zelle's messaging ...

The world’s most valuable entertainment company’s outlook for the current quarter is largely in line with Wall Street projections.