Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the ...
While many of Nike’s shoes focus on cushioning, over the years, it’s responded to competition from minimalist-style shoes ...
Nike on Thursday unveiled Project Amplify, a new line of shoes that comes with a robotic system to help you walk and run more ...
Building out Nike’s performance gear is a main priority for CEO Elliott Hill, who took the helm of the company a year ago.
Amplify is a long-running experiment to build a type of exoskeleton that helps people run and walk with reduced effort.
Nike on Thursday unveiled several daring new products, a showcase aimed at underscoring the company’s innovation reboot under ...
Exoskeletons are about to transform human mobility. And step one for Nike is building the technology into a shoe.
Nike’s Project Amplify is the first battery-powered running and walking shoe, designed to help everyday athletes go faster ...
With the 2025-26 NBA season in full swing and Halloween right around the corner, Nike is entering spooky season with ...
Nike is positioning Mind as a “sensory intervention” in an athlete’s pregame ritual, a way to calm down in the locker room ...
Nike’s newest kicks are designed to stimulate your brain using special spheres to trigger pressure points on your feet.