Friday's Game 3 of the Women's College World Series on ESPN drew the highest rating ever for a women's college softball game. Texas' 10-4 win over Texas Tech in a winner-take-all final drew an average ...

The continued increased engagement of women’s sports cannot be ignored, and the Longhorns play a vital role. Texas women’s ...

Major League Baseball said this week it is entering into a “first of its kind” partnership with Athletes Unlimited Softball League to boost the women’s professional sports program and help it become ...

(Bloomberg) -- Major League Baseball is investing in a women’s professional softball league, Athletes Unlimited Softball League, part of its plan to boost youth engagement in the sport. The ...

The MLB is going to invest in an upcoming women’s softball league in the wake of a rise in the prominence of women’s sports in the U.S. According to an article on the MLB’s website about its backing ...

The track record may be “spotty.” But after a summer of sold out games in Rosemont, league reps think women’s pro softball has staying power. “What is it not about softball?” replies Megan Faramio, a ...