Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world where consumers are inundated with choices, a brand’s ability to stand out and ...

AI helps marketers work efficiently, but human creativity & empathy make them essential. Here are marketing principles for AI ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

How Brands Use De-Positioning to Outthink and Outmaneuver Their Competition. NEW YORK CITY, NY / ACCESS Newswire / / Branding strategist and Fazer founder Todd Ir ...

There are some words that should simply be banned from the marketing mix and purged from the lexicon of B2B marketing. ‘Agile’, for example. Agile is a word that only the confused, stupid or ...

First Bus is on a mission to tackle outdated perceptions of bus travel and find new ways to connect with both Gen Z and the ...

DALLAS--(BUSINESS WIRE)--CBRE Group, Inc. (NYSE:CBRE), the global leader in commercial real estate services and investment, today announced new brand positioning including a new vision, “Realizing ...

CarMax is shifting gears with its brand. The national used-car retailer has introduced a new tagline — “Wanna Drive?”— moving on from the familiar “The way car buying should be,” which it has used for ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining ...

One of Victoria’s oldest real estate agencies, Stockdale & Leggo, has unveiled its new brand identity, signalling a new era for the 89-year-old company.The announcement: Stockdale & Leggo has unveiled ...