The Gathering, Hasbro’s game plan is paying off. CEO Chris Cocks talks about fan growth, $20 toys, and what’s next for the company.

A new take on a Generation 1 Dinobot reimagines the character's original toy for a stylized new figure that's part of a ...

I've always been curious about the stuff I had as a kid, especially the toys that seemed pretty ordinary back then. It turns ...

With a planned crossover movie on hold, G.I. Joe and Transformers will be teaming up for a brand new animated series from the ...

Energon Universe adult animated series from Hasbro and Skybound based on the comics with Joe Henderson as showrunner is being ...

Pre-orders are open for $27.99, with an official release date set for February 2026 ...

Thundercracker joins the Transformers Studio Series line with a new G1-inspired action figure release. This 6.5-inch figure converts from robot to iconic blue jet in 27 steps and includes two blaster ...

Fans of Netflix's runaway hit "KPop Demon Hunters" will only be able to get their hands on branded toys well after the key ...

Deals Get a free Northern Lights diorama set and double loyalty points with purchases over $150 until October 20 and it's free to sign up to Lego Insiders. Deals A brilliant focal point for any Star ...

Hasbro has rolled out pre-orders for four new additions to its Transformers action figure lines: a Studio Series Energon ...

This toy converts from a 4.5-inch robot to a Cybertronian car in 23 steps and comes with an attachable slingshot accessory.

As the site’s resident toy expert — I’m the writer behind the Strategist’s “Toy Store” and gifts for every age — I get an early look at the latest and greatest new toys, often before they hit store ...