James, 40, is set to officially make NBA history once he debuts in the 2025-26 season, which will mark his 23rd season of his ...

Nike and LeBron James are showing love to New York City with the Nike LeBron 23 "Best in Class" basketball shoes.

Nike's Kendrick Lamar-fueled 'I Love L.A.' ad after Dodgers’ World Series win nods to the Drake beef and fuels L.A.–Toronto rivalry.

The Dodgers and Nike decided to "Squabble Up" right in front of Toronto, with this Kendrick Lamar themed ad after the World ...

NBA all-time great LeBron James was in awe over Ohio State star wide receiver Jeremiah Smith, who was spectacular vs. Penn ...

On Oct. 29, 2003, an 18-year-old LeBron James made his debut in the NBA as a member of the Cleveland Cavaliers. Although the Cavs lost to the Sacramento Kings, James ushered in a new era in the NBA.

"LeBron James hooked up the Ohio State Buckeyes with special cleats inspired by his “Grand Opening” Nike LeBron 23," the ...

The Nike LeBron 23 is the biggest exercise of storytelling in LeBron James' signature line. Each of the 23 colorways, with ...

The NBA’s most famous player surprised the Ohio State football team with footwear before the Buckeyes’ game against Penn ...

Efforts in China and the U.S. are gaining attention as the activewear brand leans into local trends and sports.

LeBron James is paying tribute to one of his most significant homes-away-from-home with the upcoming LeBron James x Nike Air ...

Ohio State football superfan LeBron James has gifted the Buckeye football team with a new look as they prepare for a battle with Penn State.