Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it ...

Instagram has been quietly testing skippable ads on Reels, as it continues to battle both Youtube and Tiktok for short-form ...

Google’s Performance Max campaigns now support vertical 9:16 image ads, bringing the popular mobile-friendly format to the ...

Experts told e4m that advertisers are leveraging mobility not just for visibility, but to match the speed, immediacy, and ...

Google rolled out scrollable sitelinks in Maps ads, letting advertisers drive users to specific site pages directly from promoted pins.

Reality TV is reshaping Canadian streaming. Roku data shows 85% reach via ads as viewers shift to FAST and AVOD formats for ...

The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and animated storytelling.

While 81 per cent of Australian shoppers plan to participate in sales events this year, they’re not just chasing discounts.

Communications platform Discord is launching a new ad format called Arena Quests, which will allow brands to sponsor games ...

Communications platform Discord is launching a new ad format called Arena Quests, which will allow brands to sponsor games and offer users rewards based on their length of time spent playing. Per ...

Short videos are proving the most effective format for brand recall, with 53% of consumers citing them as key for awareness, ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...