During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

LEGO 'SMART Bricks' will roll out in LEGO Star Wars sets as early as March 2026, per LEGO's official press release. In barest ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

LEGO SMART Play marks an exciting new chapter in the LEGO Group’s story; one where creativity, technology, and imagination ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

There will initially be three Star Wars-themed LEGO ® SMART Play ™  sets, which won't be the biggest LEGO sets ever made.

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

LEGO retires old sets at same time that it debuts new ones, which pretty much guarantees that they can sell their inventory at full retail price. Add to this the recent price increases across LEGO's ...

After it floored many of us at CES 2026, the question now is where to buy Lego Smart Play. The all-singing, all-dancing tech ...