It seems many companies now believe that great innovation is today’s best marketing strategy. CEOs have become exceptionally ...

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

To find marketing success in 2026, work through the three fundamentals of a successful marketing plan: audience, message and ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

Ken’s experience continues to inspire sellers to grow and scale their businesses. eBay Seller Capital has already delivered ...

Google and ex-Spotify staffers. Its core tech is "Lucy," an AI-powered bot.

Nikki and Mike Ashkar turned a family cinnamon bun recipe into a million-dollar business with their edgy, quirky, authentic Instagram posts.

Liverpool-based nutrition, health and wellness firm Applied Nutrition has appointed a chief marketing officer to help drive global growth.

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

LDC has backed a Tyneside-based marketing agency, which employs more than 40 people and has in excess of 1,000 customers.